There are many ways to present a story about your business or the interests you pursue. A video can be a positive ally when attempting to achieve the ultimate goal – gaining the trust of new customers.
No matter the makeup of the business, a sole trader or a team of people, each has an interesting tale about its origins or a philosophy it likes to follow, so consider the type of video that is representative of your public identity.
A commercial to advertise products; an explainer video to demonstrate expertise; or a simple video introducing others to what the business is all about, clothing, tourism, hospitality, sport or a trade – the list is endless – makes a big difference to the decision an individual makes.
A video is not just an introduction, it is also a valuable method of making people more aware of what your business offers and who the people are behind the website or shop front. You never know, a new customer might just be around the corner. But they don’t know about your service, until they know more about you.
Make video your story and connect with Gabrielle Ahern at Salty Wave to discuss the video right for your business via www.saltywave.com.au